SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: make steadily, save boldy, buy a home, and prepare for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance, wellness, and w

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